When it comes to your branding, you will obviously want people to recognise it. There are many different steps you should take to ensure you have a recognisable brand and it can often be stressful trying to keep up with everything you need to be doing. After all, there’s so many experts out there telling you that you must do this and you must do that.
But there are certain things that you should always be thinking about when it comes to your brand. Social media being one of them – and a big one at that. You want your branding to reflect you and tie the different places you are online together.
There are some things you should consider.
- What unique thing do you bring to the table?
- How will people identify your brand?
- How will you keep your branding cohesive and consistent?
Something I wanted to talk to you about today is why graphics and fonts are important for your branding (including your logo). You can see that I have created various graphics across the site using various different fonts and different designs. Some are images for blog posts, some are logo related – my logo in fact uses a specific font that you won’t find elsewhere on my site. This is because I wanted that part specifically to stand out as my logo. Each serves its own purpose and I use resources such as Canva to help me create them.
I sometimes can’t find the image or the font I want for my social media or even for my blog posts so I have different resources I use for those. I use copyright free stock images from sites such as Unsplash or the photos I receive from my hosting company and I utilise some great fonts from Font Bundles such as this fantastic sans serif font here. This means I can create some great graphics for my social media and even my newsletters too.
Font Bundles are a fantastic resource and I use them often for social media templates when I have something to share on my platforms, whether that be for my blog, my business or something else entirely.
So just why are they so important for your branding?
Graphics and fonts help us to showcase our brand and ensure people tie all our different platforms together. Let’s think about some branding or typography that is instantly iconic – such as Helvetica Black for American Apparel or Avant Garde Gothic for Calvin Klein. You see the typography, you think of the brand, right? How about the fonts used for brands such as McDonalds and Adidas? Instantly recognisable, right?
Graphics and fonts are something that we can use to showcase our ideas. The better the graphic, the better we communicate what we want to put across and the more memorable we will be.
For instance, I created a little graphic with my branding for this site, advertising this site and my services here and placed it on my lifestyle blog. It shared everything I needed it to and led those interested through to this website. I have had plenty of positive feedback from placing that and I know that it has actually persuaded at least three previous or existing clients to check out my services – and buy them!
Good graphics give a great first impression and encourage viewers to take a second look. They show that you have a professional image and that you are cohesive and consistent in your branding.
If you are utilising graphics and even fonts in a good way, you might even achieve some brand recognition with people being able to identify you from the graphics you share.
You can also expect higher conversions too – this is a key benefit of graphics and graphic design because they offer you higher visibility, just like in the case of the graphic on my lifestyle site.
Let’s recap. Graphics are great for:
- Communicating what we want to put across
- Giving a good first impression and encouraging people to look again
- Achieving brand recognition
- Maximising your conversions if you are a business- who doesn’t want more work and more income?
I hope this post has helped you understand why graphics and fonts are so important for your branding and logo and why you should be utilising them.